SOFT SAVING: REDEFINING FINANCIAL WELLNESS FOR GEN Z

Soft Saving: Redefining Financial Wellness for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success adhered to a familiar pattern: gain gradually, conserve strongly, acquire a home, and plan for retirement. However Gen Z is coming close to money with a fresh point of view. As opposed to focusing entirely on long-lasting buildup, this generation is prioritizing bal

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